0.2%

That’s all. Jews in Israel and the Diaspora combined amount to less than a quarter of one percent of the global population. In absolute numbers the Jewish population has not even reattained it’s pre-WW2 level while the global population has surged by roughly 3X. 0.2%, in an English transliteration from the Hebrew – “Afes Nekudah Shtai’im Achoz.” In our logo you find the Nun (Nekudah) and Shin (Shtai’im), surrounded by a circle evocative of the zero and the point.

But why focus on how small the number is?

Because the Jews overindex in terms of leadership and business performance, and capital allocation is about results, financial and otherwise. If you are looking objectively for where to drive capital with less risk and greater performance potential, this is easy math. That 0.2% has also changed the world for the better in everything from physics to philosophy to technology to medicine. And, the prosperity that has come from that success has given the Jews of Israel and the Diaspora strategic economic power that, with the right tools and processes, can be wielded more effectively, more consequentially, for the good of the Jewish community and those that align with it. That’s what’s in a name.